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Digital Setups Company: Privacy Policy

Effective Date: September 1, 2015.

We understand your concerns regarding the privacy standards we uphold to protect your rights on our digital properties. These standards apply to Digital Setups (SMC-Private) Limited and Digital Setups Ltd. (referred to as ‘Digital Setups’, ‘we’, ‘us’, ‘our’, ‘DS’). Our digital properties include websites such as,,, and, as well as DS brand sites including,,, and (collectively known as ‘DS Websites’, ‘Digital Setups websites’, ‘Websites’, ‘Digital Setups Digital Properties’, ‘DS brands’, ‘DS brand sites’, ‘DS network sites’, ‘DS Publishing Sites’). Additionally, our mobile application comprises the PWA version of the Digital Setups website and native apps available on the official Android and Apple app stores (collectively referred to as ‘DS Apps’, ‘Apps’). Together, these websites and apps are referred to as ‘DS Platforms’ or ‘DS Publishing platforms’. The services provided through Digital Setups Digital Properties are collectively known as ‘DS Services’ or ‘Services’.

When you engage with our Websites or Apps or Services, you may share certain information about yourself. We value this information and may utilize it to enhance the content we provide, elevate our editorial, advertising, & service standards, deliver personalized advertisements, and offer you direct assistance with relevant information. Your data enables us to tailor our services to better meet your needs.

We make every effort to provide you with clear information regarding the data we collect about you, how it is utilized and shared, and the methods by which you can manage it (referred to as ‘Privacy Policy’ or ‘Privacy Standard’). We strongly encourage you to read our privacy standards in their entirety. If you believe that we have overlooked acknowledging any information we use or share, please inform us by sending an email to [email protected].


This privacy policy explains:

  1. What information do we collect, its types, and how you generally share it with us
  2. How we use the collected information for editorial and advertising improvements
  3. How you can manage the information that you share with us as your privacy right

We have made every effort to present the information in a clear and understandable manner on this page. We have also provided proper definitions for the terminologies used. However, if you come across an abbreviation or any other unfamiliar term, please consult the glossary assets related to data protection and privacy laws for further clarification.

What information do we collect?

When you interact with Digital Setups Digital Properties or Services, we anticipate gathering specific information about you based on your interactions or activities.

Information you provide to us by yourself

You may provide us with information for certain services in various ways, as outlined below:

Information we collect about you in the background

When you utilize our digital services, we automatically collect certain information in the background, which occurs when: –

Here are some additional data points that we may collect to enhance our services:

Rest assured that we handle this data in accordance with our privacy policy and applicable data protection laws. We prioritize the security and privacy of your information and aim to provide you with a transparent and enjoyable browsing experience.

When and How we disclose your information?

We utilize the gathered information to enhance our editorial standards, refine our advertising approach and strategy, deliver an improved service experience, and provide you with a better overall experience on our websites, apps, and service channels. Please refer to the following use cases to gain insight into how we utilize the personal and public information collected through our direct channels and from third-party sources:

  1. Enhancing User Experience: We utilize the shared information to provide a seamless and personalized user experience across all our digital channels, including websites, apps, and social media platforms.
  2. Personalizing Ad Recommendations: Your information helps us improve the relevance of our ad recommendations, sponsored stories/posts, and core services. By understanding your preferences, activities, and consent for interest-based ad targeting, we ensure that you receive tailored ads without being overwhelmed with irrelevant content.
  3. Analyzing and Optimizing Growth: We analyze traffic demographics, user behavior, preferences, and reactions to optimize our growth key performance indicators (KPIs). This information enables us to enhance our editorial and technical standards, align workflows, and improve content delivery strategies.
  4. Identifying and Providing Relevant Services: Your information allows us to identify you as a member, visitor, or client, ensuring that we serve you the right services, ads, or content. Additionally, this identification helps us maintain a safe and permissible usage of our service/products/platforms based on our terms of use.
  5. Secure Transactions: When you make purchases, donations, or transactions, we prioritize secure measures, including identity-theft protection and fraud prevention services. We maintain transaction records to track sales, deliver services or products, and offer applicable discounts and deals.
  6. Effective Communication: We communicate with you through various channels, including email, profile messages, push notifications, and feedback platforms. These communications encompass general and promotional messages, ensuring they align with your consent and preferences.
  7. Ensuring Rights and Investigating Security Issues: We utilize the collected information to protect our rights, investigate security issues or misconduct, handle requests, defend against legal claims, and manage related administrative and legal matters.
  8. General and Legal Purposes: We may use your information for other general and legal purposes not explicitly mentioned in this privacy policy. By using or connecting to our digital platforms, you provide consent to accept enabled cookies, privacy policies, terms of use, and disclaimers. However, you have the ability to manage necessary and unnecessary cookies stored by our websites and apps through your device, browser, and ad choices settings, as explained in the next section.
  9. Improving Product Development: We may use the shared information to gather insights and feedback on our products and services. This input helps us identify areas for improvement, develop new features or offerings, and tailor our offerings to better meet the needs and preferences of our users and clients.
  10. Conducting Market Research: Your information may be utilized for market research purposes, such as conducting surveys or polls to gather valuable data and opinions. This research enables us to understand market trends, preferences, and demands, helping us refine our strategies and offerings accordingly.
  11. Providing Customer Support: The information you provide allows us to offer efficient and effective customer support. By understanding your needs and preferences, we can address any inquiries, issues, or concerns promptly and provide personalized assistance when required.
  12. Customizing Content and Recommendations: We leverage the collected information to deliver personalized content, recommendations, and suggestions that align with your interests and preferences. This ensures that you receive relevant and engaging content that enhances your overall user experience.
  13. Enhancing Data Security: We employ the shared information to strengthen our data security measures and protect the integrity of our digital platforms. This includes implementing encryption, access controls, and monitoring systems to safeguard your information against unauthorized access, breaches, or malicious activities.
  14. Compliance with Legal and Regulatory Requirements: We may use the collected information to fulfill our legal and regulatory obligations. This includes complying with applicable laws, regulations, and industry standards, as well as responding to legal requests, subpoenas, or court orders.
  15. Business Operations and Internal Processes: Your information is essential for the smooth operation of our business and internal processes. It aids in managing user accounts, analyzing user behavior, tracking website traffic, conducting audits, and carrying out other administrative tasks necessary to support our operations.
  16. Aggregated and Anonymous Data: We may aggregate and anonymize the collected information to generate statistical or analytical insights. This aggregated data helps us understand overall trends, conduct market research, and improve our services without compromising individual privacy.

Rest assured that we handle your information with utmost care and adhere to industry best practices and applicable regulations to ensure the protection and responsible use of your data.

When and How we disclose your information?

In addition to using your information directly for administrative, strategic, editorial, service provision, and advertising purposes, we may also disclose your information to third parties when necessary. The following are the main situations in which we might share your information:

It’s important to note that we take appropriate measures to ensure the confidentiality and security of your information when sharing it with third parties. We hold your privacy in the highest regard, and thus, we assure you that we will only utilize your information for legitimate business purposes. We do not sell or misuse your data in any manner. Your presence and trust are valued, and we strive to avoid any form of disappointment.

We carefully select and review our partners’ privacy practices to ensure they adhere to similar privacy standards. However, when it involves third parties such as Google, Bing, Facebook, Meta, or other advertising and data tracking networks, we cannot guarantee how they might employ your information. We strongly advise you to read their privacy policies in addition to ours to gain clarity on how they handle your information.

How to manage your information that we collect or you share with us

We are committed to providing you with the necessary tools and options to manage your information in a way that aligns with your preferences and privacy needs.


“Do Not Track” (DNT) is a privacy preference feature available in select web browsers. While you can find more information about DNT here, it’s important to note that our service, like many others, currently does not acknowledge or respond to DNT signals initiated by web browsers. We continue to prioritize user privacy and employ other measures outlined in our privacy policy to safeguard your information.

Opt-out of personalized ads

Opt-out of personalized ads from 3rd party ad networks on our network sites, visit the following pages: –

Opt-out of personalized ads of our brands or network sites on 3rd party advertising platforms: –

Opt-out of personalized direct sold ads or our internal network ads on our network or brand sites: –

At present, our advertising approach does not involve displaying internal network or directly sold ads tailored to our users’ activity or behavior. Instead, the ads shown are contextually relevant to the content displayed on the page where the ad is presented. This ensures that our users are exposed to advertisements that are in line with the topic and theme of the page, promoting a more seamless and cohesive user experience.

Opt-out of ‘sales’ or ‘sharing’ or ‘targeted advertising’:-

As cleared earlier, on our brand sites, we only show ads that are contextually relevant, however, to promote our services/products/events/etc. via 3rd party such as Google Ads and Meta Ads, we may use the location and activity signals to target highly relevant audience.

You may opt-out of targeted advertising via Privacy Settings. This will ensure that we are not targeting you to deliver ‘targeted’ ads.

Rights to your stored information

At Digital Setups, we recognize that you may have specific rights concerning your personal information or personal data, as defined by applicable law in your jurisdiction. These rights include, but are not limited to, the ability to:

Please be aware that your jurisdiction of residence may grant you additional or different rights. For instance, you may have the right to object to, restrict, or opt out of the processing of certain information. For more information about region-specific rights, please refer to the Regional Privacy Notices provided below.

We would like to note that certain requests may be exempted or limited by applicable law. In some cases, retaining specific information is necessary for us to continue providing our services to you. Additionally, we may need to retain certain information to comply with legal obligations or protect our legal rights.

To ensure the security of your personal information, we may need to verify your identity before addressing certain requests. This verification process may involve confirming your name and email address, depending on the nature and sensitivity of the information involved. If permitted by applicable law, you can authorize an agent to make requests on your behalf. To do so, you or your authorized agent must provide us with written authorization or a power of attorney signed by you. However, please note that you are still required to personally verify your identity with us.

If we rely on your consent to process your information, you have the right to revoke that consent at any time. To revoke your consent, please email us at [email protected] with the subject line “Revoke Consent” and indicate the specific information for which you wish to withdraw your consent. It is important to understand that revoking consent will not affect the validity of any consent given prior to revocation.

In some jurisdictions, you may also have the right to lodge complaints regarding our practices with the appropriate data protection authority. We encourage you to initially contact us directly to address any concerns or requests, but if necessary, you can consult your jurisdiction’s data protection authority website for further guidance.